Client Work / Hospitality
FOMO Cousina & Lounge
An urban restaurant and lounge concept requiring a recognisable digital personality across discovery channels.
Context
The operating environment.
An urban restaurant and lounge concept requiring a recognisable digital personality across discovery channels.
Challenge
What the digital work needed to solve.
Create enough distinction and consistency for a hospitality brand competing in a busy Dubai market.
Strategy
The organising idea.
Build the digital expression around atmosphere, occasion and a repeatable visual language.
Execution
How the direction became public work.
Hospitality creative, social work and web-facing brand support.
Deliverables
Workstreams included.
- Lifestyle creative
- Social content
- Digital brand assets
- Web-facing visual support
Technology & tools
The delivery stack.
Verified evidence
What can be stated publicly.
Verified public outcome: a live website and active public social presence. Private performance metrics are not published.
No verified before-and-after material is available for publication.